Know when to act—and when to wait
Is a dip a real concern, or does a recent change need more time? Make the decision with evidence and context.
GMV MAX MANAGEMENT & OPTIMIZATION
Your always-on
GMV Max expert.
GMVworks is the agentic decision-intelligence platform for TikTok Shop GMV Max.
Built to continuously monitor performance, identify risks and opportunities, and recommend the next best action—automatically, where teams already work.
Scale GMV Max with more confidence and fewer costly interventions.
In development · Pilot inquiries welcome
GMVWORKS IN YOUR WORKFLOWProduct concept
BUILT FOR HANDS-ON SHOP MANAGERS
Managing 1–5 shops. Making the calls. Ready for a better way.
THE PROBLEM
GMV Max is
a black box.
Brands are responsible for profitable growth but lack the visibility and decision support to know when and how to intervene without hurting performance.
If you’re manually checking campaigns across a few shops, every review comes back to the same question: what should I do next?
Find opportunities to scale
Understand which campaigns deserve a closer look before you increase spend or change an ROI target.
Spend less time piecing it together
Connect performance, creative, and recent decisions so every review doesn’t start from scratch.
THE PRODUCT · IN DEVELOPMENT
GMV Max optimization,
from signal to next step.
GMV Max tells you what happened. GMVworks tells you what to do next—and ultimately helps you do it. We’re building an always-on agent that turns campaign signals into decisions you can use.
Continuous monitoring & alerts
Designed to watch spend, ROI, and campaign changes across your shops, then flag the risks and opportunities that deserve attention.
Diagnosis with context
Bring performance, creative, and recent interventions together to understand what may be driving a change—and where the evidence is incomplete.
Your next best action
Get a prioritized recommendation to act, investigate, or wait, with a rationale and a clear point to review the outcome.
WHERE YOU ALREADY WORK
An expert in the conversation.
The vision is an agent embedded in your workflow, including Slack: timely alerts, clear recommendations, and follow-through without another round of manual reporting.
THE PATH TO ACTION
Observe. Diagnose. Recommend. Act.
Review and recommendations come first. Approval-based campaign changes, a decision log, and monitoring after each action are the longer-term direction.
Where it stands today. The product is in development and the prototype uses illustrative data. Live shop connections, continuous monitoring, alerts, and Slack integration are planned for pilot validation. Campaign changes are not automated today.
Discuss a pilotPRACTICAL GUIDES
Build your
GMV Max strategy.
Start with the reporting and review habits behind better TikTok Shop advertising decisions. These field notes draw on TikTok’s documentation.
How to read GMV Max ROI
Put GMV Max reporting in context: what the headline ratio includes, and what to check before deciding to act.
Read the ROI guideA GMV Max campaign review checklist
Seven questions to support TikTok Shop advertising optimization, from data quality and creative to whether to act, investigate, or wait.
Read the review checklistA FEW THINGS TO KNOW
About GMVworks
Who is GMVworks for?
We’re starting with hands-on TikTok Shop managers operating roughly 1–5 shops who manually monitor GMV Max and personally make optimization decisions. Over time, we plan to support mid-market and enterprise brands running significant TikTok Shop businesses.
Is GMVworks a GMV Max reporting dashboard?
Reporting is an input. GMVworks is being built to continuously interpret the signals, surface alerts, and recommend the next best action. The goal is to help you decide what to change, when to change it, and when to leave it alone.
Can I connect my shop or use GMVworks in Slack today?
Not yet. The product is in development. Live shop connections and Slack delivery are planned for pilot validation, along with automated monitoring and alerts. Get in touch to discuss a potential pilot and share how you manage your shops today.
Will the agent make campaign changes?
The initial focus is review and recommendations, with your team making the decisions. Taking approved actions, logging the change, and monitoring the result are part of the longer-term product vision.
Can we discuss GMV Max advisory support now?
Yes. Advisory inquiries are welcome while the product is being refined. Share your GMV Max management or strategy question, and we can discuss fit and scope.
HELP SHAPE GMVWORKS
Let’s make your
next move clearer.
Managing a handful of TikTok Shops? Tell us how you monitor GMV Max and where the decisions get difficult.
Discuss a potential pilot or advisory support. Start with your shop count and the question you’re working through.